Chenyu Wu

Background

About Chenyu Wu

I am a Direct-to-Consumer expert, with professional experience in strategizing, creating and managing Direct-to-Consumers brand communication, digital foundation and campaigns. With expertise in brand activation on digital foundation touchpoints and project management, I am capable of driving brand preference, digital excellence, campaign KPI, CROI via internal and external channels, in time and with quality. With data driven and consumer-oriented mindset, I am capable of translating consumer insights and data into practical actions and drive both long-term and short-term success. I am comfortable to manage stakeholders in various geo locations, functions and from different companies for collaboration and drive business objectives. With strong hands-on mentality, I take initiatives to make things happen.