Cheryl Bates

Background

About Cheryl Bates

With a passion for strategic planning, program development, branding and a deep-set desire to make a difference, I thrive in a challenging, fast-paced environment. My philosophy of “in what way can we” keeps me energized and motivates the team to find solutions that will meet deadlines and that result positively to the bottom line. Known as the planner, the detail person, the brand protector…I enjoy managing marketing projects from start to finish. My experience includes: planning, budgeting, project management, team leadership, directing creative execution through print production, packaging development (CPG), trademark management, negotiation and purchasing, POS inventory and distribution planning, communications, event planning and process improvements. As a multi-faceted manager, my creative mind is quick to discover layout and branding issues and required copy edits; while my analytical side focuses on the details associated with planning, budgeting and meeting deadlines. I excel at building relationships and collaborating with internal and external customers and vendors to execute creative, photography and print production in the development of brands, logos, labels and packaging (CPG), point-of-sale (POS) and selling materials that result in high quality, effective consumer (BTC) and business to business (BTB) marketing materials. Key competencies include: • Strategic Planning and Project Management • Budget Savvy and Expense Monitoring • Creative and Analytical Thinker • Innovative Problem Solver • Negotiation and Purchasing Skills • Detail Management and Multi-tasker • Cross-Functional, Vendor and Customer Relationship Development • Process Improvement and Change Management