Cheryl Berman

Background

About Cheryl Berman

At the helm of unbundled, I steer brands towards their zenith with a blend of high-quality creative expertise and multi-sensory branding. My journey encompasses leading transformations for clients such as American Greetings and Sky Zone, leveraging a distinctive approach aptly named 'Branding by the Beach'. This method has catalyzed success stories, including a brand's leap to a multi-billion dollar valuation. My creative leadership, drawn from a rich legacy at Leo Burnett, is grounded in forging brand identities and crafting compelling narratives. With a focus on integrated campaigns and brand films, my work empowers clients like The Derm Institute of Chicago to carve a unique space in the market. Our team's dedication to immersive brand experiences is a testament to the enduring power of the 'Big Idea' in changing the game.