Cheryl Chick

Background

About Cheryl Chick

A marketer with over 15 years of experience across entertainment and enterprise marketing, I specialise in driving brand growth, strategic storytelling, and multi-channel campaigns that deliver impact. I've had the privilege of working at xReality Group Ltd since 2016. I joined the team as the Marketing Manager for iFLY Indoor Skydiving, leading marketing efforts for three venues across Australia. As the company diversified and expanded into Virtual Reality, I began marketing FREAK Entertainment, growing its presence across four venues in NSW and QLD. More recently, I transitioned into the role of Enterprise Marketing Manager, spearheading marketing for Operator XR — our virtual reality training system for military and law enforcement. With expertise in marketing strategy, campaign development, creative direction, multi-channel execution, and team leadership, I take a detail-oriented, strategic approach to every project. A career highlight at iFLY was reviving the “All Abilities” program, championing inclusivity and proving that “any body” can fly. The campaign achieved mass-awareness, with national and international media attention, and kickstarted huge momentum in the market, reinforcing my passion for purpose-driven marketing.