Cheryl Force

Background

About Cheryl Force

As an Enterprising Strategic Executive, I am driven to step up to challenges and deliver, rapidly solving problems by analyzing the situation and taking the initiative to achieve a desirable solution. Recognized as an Imaginative Leader, I have a solid background in sales training, revenue growth, and business transformation and I am unafraid to adapt to improve the bottom line and propel the business forward. Perceptive and Determined, I am known for possessing the courage to analyze opportunities and move forward whether it be in technological advances or overall marketing strategies. LEADERSHIP SUCCESS HIGHLIGHTS LEADERSHIP SUCCESS HIGHLIGHTS REVENUE GROWTH – Grew revenue from $23M to $250M and achieved double-digit YOY annual growth by creating sales strategies to prioritize brand visibility, new field members growth, customer acquisition, and retention. SALES LEADERSHIP – Coached numerous rookie and underperforming salespeople into top performers, transforming their revenue potential and performance-based achievements. LEARNING & DEVELOPMENT – Designed and launched Pure Romance University, a comprehensive onboarding program that significantly boosted productivity and retention through a blend of in-person and digital training. MARKET EXPANSION – Integrated Slumber Parties' 3K-strong salesforce as a core acquisition team member and fueled New Zealand and South African market expansion. COMMISSION STRUCTURE – Formulated a compensation program with clear Key Performance Indicators (KPIs) and trained the sales team to meet these targets, boosting their revenue growth. EARLY CAREER PROFILE Petra Fashions, Inc, Danvers, MA | 19 years Executive Vice President (4 years)| Vice President of Marketing (6 years) Marketing Coordinator (3 years)| Customer Service Manager (6 years)