Cheryl Leppert

Background

About Cheryl Leppert

I help businesses plan and communicate complex subjects in simple and conversational language. As an experienced marketing communications strategist, I believe that the first question is always,"Why?" and the first task always is ensuring that the messages align with business goals and objectives. I am passionate about integrating messages across all communication channels so they are relevant to each audience in a coordinated effort and support one another. I have planned and executed highly effective communication campaigns for national and local for-profit and not-for-profit businesses covering industries from healthcare, hospitals and health systems, and senior living, to telecom and financial services. This breadth of experience allows me to connect with a variety of audiences and organizational cultures. Strengths: Big picture - out of the silo - thinking | Rapid response and crisis communications | Strategic communication planning | Project management | Health and wellness communications | Brand management,| Corporate communications | Internal communications | Website content development | Benefits and compensation communications | Social media | Public relations | Media relations | Advertising copywriting. Accredited Business Communicator (ABC) with the International Association of Business Communicators (IABC)