Cheryl Rose

Background

About Cheryl Rose

Executive Sales & Marketing Leader | Growth Strategist | Culture Builder | AI-Driven Innovator & Strategic Generalist With over three decades of leadership in hospitality, sales, and marketing, I’ve had the privilege of helping teams grow, brands evolve, and guest experiences flourish. Currently leading sales and marketing for multiple Hilton properties—including the iconic Mayfield Dinner Theatre—I oversee strategies that drive revenue, expand market reach, and welcome over guests a year. A common thread throughout my journey has been the creation of memorable, customized events that bring destinations to life. Whether it’s a high-impact corporate function or a one-of-a-kind destination showcase, I love designing experiences that connect people to place in meaningful ways. It’s not just about logistics—it’s about crafting moments that inspire and resonate. Alongside my passion for experiential marketing, I’m also an AI enthusiast and early adopter of next-gen tools that enhance creativity, prospecting, guest engagement, and visual storytelling. I actively integrate AI-powered design, smart automation, and conversational intelligence into marketing workflows, allowing our teams to scale impact without losing the human touch. I believe the future of hospitality is both high-tech and high-trust—and I’m excited to lead at that intersection. Earlier in my career, I built a sales and leadership training firm, led business development at a major convention centre, and coached professionals through transformational growth. As a certified coach and trainer, I apply the Propellant Framework to fuel team performance, cultivate accountability, and support a culture where people thrive. At my core, I believe leadership is about people—building trust, creating clarity, and working together toward something greater. Whether guiding a team through change, designing an AI-enhanced guest journey, or leading a rebrand, I lead with heart, strategy, and a commitment to meaningful, measurable impact.