Cheyenne Baker

Background

About Cheyenne Baker

I am a content creator and brand strategist who focuses on connections- the connections between media and emotion, the connections between emotion and choice, and the connections between brands and their consumers. I work with brands to discover the best ways to build emotional connections with their target audience. Once we have found the right message to deliver, and the right audience group, I utilize my understanding of consumer behavior, creativity, and storytelling techniques to create engaging and persuasive content. All of our choices we make are made emotionally. That is how our brains works. We make quick choices based on emotional reactions. Emotion- focused storytelling makes for more effective content. Whether that be a video, podcast, graphic, or any form of medium of choices, the stores that I create are specifically designed to create emotion with the audience. By creating a strong emotional connection with the audience, I help get lifelong customers with different brands.