Chiara Busani

Background

About Chiara Busani

I have been working for ten years now at OSRAM spa in the marketing team, both in the business channels of Trade (professional) and Retail (consumer) and now in Corporate Marketing. I had the lucky chance to learn and manage almost all the possible marketing tools and strategies: product top launches, product management, POS and trade materials, incentives and events, communication and brand awareness activities, second brand positioning and brand identity design, e-newsletter implementation, top clients club creation and management, loyalty programs, in store promotions, campaigns. One important and trasversal theme I am proud I have been strongly involved in is the corporate sustainability campaign with all its implementation in the sales channel. During my last years of university I have been travelling around the world as Flight Attendant for an important charter airline and this was a great experience both for the professional side and my own life. I am interested in corporate marketing and communication area. I love arts, culture, media,(good) tourism, sustainable projects, expos. I am very communicative and passionate, provided to be in a dynamic and positive environment. Specialties: Relationship marketing, branding and identity, communication and events, campaigns and promotions.