Chiara Morando

Background

About Chiara Morando

Key areas of responsability: Euronics Group o Contract negotiation with customer headquarters o Implementation of marketing strategies at account level o Definition/implementation of promotional calendars o Coordination of store activities in strict cooperation with Regional KAMs sales representatives (agents) o Management of relations at international level (IKAM) and elaboration of o business reports o Management of account profitability o Preparation, implementation and follow-up of Account Plans o Implementation of Category Management projects Loyalty & Incentive o Management of a sales team (2 multi firm agents) and one internship resource o Negotiation and definition of framework agreements with the main direct customers, and with the main agencies Loyalty o Management and maximization of Profits and Losses with respect to the Budget and quarterly forecasts with responsibility on turnover, margin and sales plans for the management of product procurement o Search and activation of new direct and indirect customers for business development Tv Home Shpping Channel: o Management of QVC channel and the main calendar of special deals/shows o Organization and preparation of the shows coordinating the product demonstrations and training the guests with marketing team o Management and maximization of profit with respect of budget, forecast. A really good experience in Trade Shopper marketing in different product categories and different channels, managing in store and out store activities. I deal with trade marketing activities in all sales channels like GDO, Drugstore, Online both in Italian and main foreign countries markets. I also manage all sell-out activities thanks to the valuable help of store accounts and merchandisers.