Chiara Sozzi

Background

About Chiara Sozzi

Currently the Digital Marketing Director of Magnum Photos, I have oversight of all marketing consumer activity, including but not limited to social media, editorial, email marketing, paid media, e-commerce, partnerships and press. Focusing on creative and strategic direction, I work across all Magnum’s vertical sites – from the Magazine to Shop to Learn and more – on changing the digital ecosystem to establish the customer life-cycles and improve onsite behaviour and customer journeys. I spearhead the optimisation of our content for Magnum’s digital sites working alongside editorial in creating a roll-out plan and schedule, curating multimedia assets, and with PR and social media teams to ensure our content is seen and has impact. I also developed and executed marketing content and campaigns with a strategic storytelling mind, visual and design sensibility, and a deep understanding of our audiences to develop best in class, game changing campaigns that position Magnum as a leading brand in the industry.