Chloe Johnson

Background

About Chloe Johnson

A highly proactive and creative marketing executive with high levels of experience in developing and implementing marketing strategies, evaluate and review marketing campaigns, advertising, PPC and SEO to make sure the correct mediums are being used and campaigns are effective, tracking marketing performance and return on investment and prepare weekly or monthly reports for management, lead external agencies, when appropriate, to effectively manage events, press relationships, editorial requests, presentations, promotional materials and online activities, oversee and manage the marketing budget. General previous responsibilities have included:* PPC & SEO management * Creating brand awareness * Communication with target audiences along with building and developing customer relationships * Sourcing advertising opportunities * Website design and management * Working closely with in-house or external creative agencies to design marketing materials such as brochures and advert * Write and proofread marketing copy for both online and print campaigns * Produce creative content, including videos and blog posts for both B2B & B2C * Run social media channels (e.g. Twitter, Facebook and LinkedIn) to enhance audience engagement * Organise and attend events such as conferences, seminars, receptions and exhibitions source and secure sponsorship * Liaise with designers and printers and organise photo shoots * Arrange the effective distribution of marketing materials * Conduct market research, for example using customer questionnaires and focus groups * Develop relationships with key stakeholders, both internal and external * Proficient in Adobe Suit (Indesign, Photoshop, Illustrator, Final Cut Pro, Premier Pro), Google Analytics PPC and SEO, Wordpress and general Office Suite. For further enquiries, please do not hesitate to contact me via email - chlolo@live.co.uk