Verified recordHigher Education

Chris Arias

Digital Marketing Advisory Board Member at University Of South Florida Muma College Of Business

Based in Gainesville, United States

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Seniority

C-Team

Department

Advertising & Marketing

Location

Gainesville

Industry

Higher Education

Company size

463

Contact information

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Email

1 credit

c•••••••@usf.edu

Phone

5 credits

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Background

About Chris Arias

Marketing automation is supposed to take the guesswork out of what your leads need and love. It certainly can, but what many come to realize, is that without an expert, managing marketing automation can suck up more time than you have. Perhaps you’re an agency looking to get a leg up on the competition. If done well, you and your clients can benefit immensely from marketing automation.I have been speaking and writing about marketing automation since I fell in love with it seven years ago. Being a natural night owl, I’d spend many late nights brainstorming ways to solve my clients’ problems and was empowered by the results that helped grow their businesses. With a strong SaaS background and experience helping leadership teams in six continents implement marketing automation solutions, I’m confident I can jump in to take the headache out of devising an effective marketing automation strategy for you.I’d love to hear more about you! Shoot me a message to start a conversation about what you need solved.Sincerely,Chris ENGAGEMENTS/MEDIAPresented "Advanced Lead Qualification Tactics" to the Salesforce Pardot Marketer Group of Tampa about a data-driven lead scoring & grading model I implemented for FairWarning (Oct 2020)Presented “Elevate Your Content Marketing Strategy” to the Gainesville Digital Marketing Meetup at the University of Florida Innovation Hub (May 2019)Spotlight in “Business in Greater Gainesville” Magazine (Mar 2019)Competed in the 2018 U.S-China Health Summit Innovation Competition at Harvard University (Sep 2018)Invited to speak to the University of Florida's marketing class and judge a competition that awarded an internship with ITProTV (Feb 2018)GOALS- Help you reach more leads and convert them into sales- Advise on and implement marketing automation solutions- Derive value from your marketing automation software purchase- Write phenomenal copy to communicate your message effectivelySPECIALTIESMarketing Automation, Inbound Marketing, SaaS, Startups, Marketing Agencies, Pardot, Salesforce, Marketo, SharpSpring, Active Campaign, Zapier, MailChimp, Trello, Webinars, Project Management, Consulting, Email Marketing, Data Analysis, Freelancing, Copywriting, Blogging, Content Marketing, Social Media Marketing, Public Relations, Email Deliverability/Compliance, Customer Success, Churn Mitigation, Latin America, Fluent in Spanish and Portuguese

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