Chris Armstrong
Associate Partner at Sales Perfect
Based in Baildon, United Kingdom
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Seniority
Director
Department
General Business & Management
Location
Baildon
Industry
Business Consulting and Services
Company size
11 to 50
Contact information
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c•••••••@salesperfect.co.uk
Phone
5 credits+44 ••• •••• ••••
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Background
About Chris Armstrong
Helping B2B businesses unlock profitable growth, optimise commercial operations, and transform CRM data into a revenue engine.I am a seasoned commercial leader and consultant with 25+ years of experience driving sales, marketing, and operational success across technology, ecommerce, publishing, and B2B supply sectors. I've built businesses from the ground up, led strategic transitions, and delivered measurable results in both start-up and corporate environments- Fractional / Interim Commercial Director- CRM Transformation Consultant – Hubspot & Salesforce- Business Strategy Advisor – SME Growth & Exit ReadinessRecent projects include- Leading supplier development and product diversification- Delivering a 15% profit uplift at a major B2B event - Overhauling sales strategy and CRM I thrive when solving complex problems, aligning teams, and creating focused, profitable action plans.Specialisms- B2B Sales Strategy- CRM Setup, development & optimisation- Business development- eCommerce growth- SME transition and turnaround- Interim leadership- Financial modelling- Go-to-Market Strategy- Project and campaign managementIf you’re a business owner, leader or investor looking for a results-driven commercial partner then let’s connect.
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