Chris Ashley

Background

About Chris Ashley

At the heart of every successful business lies the ability to transform operational challenges into opportunities for growth. My passion centers around driving excellence in strategic planning, sales leadership, and business operations. I firmly believe in the power of data-driven decision-making and fostering a culture of continuous improvement. My guiding principle is straightforward: to mentor and coach teams toward achieving their highest potential while maintaining a relentless focus on operational excellence and innovation. As a seasoned Senior Operations Executive, my expertise spans a diverse range of areas, including sales leadership, operations management, customer success and business development. I am particularly adept at forecasting, budgeting, and pricing, ensuring that every strategy is backed by meticulous analysis and foresight. My professional toolkit includes skills in strategic planning, go-to-market (GTM) strategy, revenue operations, reporting, and documentation. I am also proficient in staff coaching and mentoring, contract negotiations, P&L management, and project management, making me a versatile asset across various industries. My career is distinguished by several noteworthy achievements. As the SVP of Sales Operations at Urner Barry, I was part of the senior management group that drove a 132% growth in the Book of Business, achieving $21 million in sales with high retention rates and high employee satisfaction. I was integral in the integration of 5 business units into a unified entity while creating over 150 Salesforce reports and multiple dashboards to enhance reporting transparency. As the SVP of Urner Barry Consulting, I led the team to nearly double revenue in 4 years, developing a new commodity forecasting subscription service that accounted for 20% of our business unit sales. I am driven by a mission to inspire and facilitate lasting change through strategic leadership and operational excellence. Whether it's through advising on best practices, cultivating professional networks for collaboration, or mentoring teams to unlock their full potential, my goal is to create substantial value and growth for your organization. Let’s connect and explore how we can drive transformational success together.