Chris Brett

Background

About Chris Brett

With over a decade of experience driving digital growth and online retail success, I specialize in turning eCommerce strategies into measurable results. I’ve led high-impact projects in SEO, site search optimization, digital merchandising, and customer experience for one of Canada's top retail brands—boosting KPIs like conversion rate, AOV, and loyalty signups through data-driven innovation. As a creative problem solver and natural collaborator, I thrive in cross-functional environments where business goals meet consumer behavior. My toolkit blends technical know-how (SEO, HTML/CSS, Google Analytics) with a passion for the evolving landscape of AI, UX, and digital storytelling. Most recently, I’ve been diving deep into advanced prompt engineering and automation tools, combining my retail expertise with cutting-edge AI applications to stay ahead of the curve. Whether it’s optimizing a website, launching a campaign, or decoding a dashboard, I’m obsessed with delivering value that moves the needle—for customers and for the business. Let’s connect if you’re passionate about digital innovation, AI-powered commerce, or just making things better (and smarter) online.