Chris C. Mitchell

Background

About Chris C. Mitchell

During the past 20 years Chris has helped shape the communications strategies of many of the world’s leading drinks brands. A creative strategic marketer and relationship-builder with a proven record of excellence, having recently led CUBE to three consecutive Drinks Business PR Company of the Year wins. Well-versed in adding value to category-leading FMCG clients and in managing internal and external teams. Core expertise lies in marketing planning and implementation, client and agency management, media relations and new business development. In addition to his role as Agency Head, Chris has acts as a strategic bolt-on to the marketing and management teams of leading wine, beer and spirits brands, as well as retailers and generic organisations. Specialties: Marketing strategy, insight-led brand architecture and positioning, reputation management, experiential marketing activation, trade and consumer PR campaigns, event creation and trade lobbying