Chris Carle

Background

About Chris Carle

VP/GM Category & Product: Strategy, Marketing, Merchandising & Creation Enterprise leader and brand partner with multichannel career including DTC. Expertise in athletic lifestyle and consumer package goods driving teams and transformation across N America, Europe and Asia. Known as a transformational leader with unrivaled organization agility who catalyzes and connects teams x-functionally creating a competitive advantage for global brands and consumers. History of integrated product innovation and brand strategy concept launches. • Consumer-obsessed brand and product strategist with unique marketplace insights, analytical rigor, go-to-market process excellence and enterprise thinking to focus teams creating differentiation and growth • Advocate for creative process leveraging innovative and collaborative rapid prototyping by driving alignment and trust across design, development, product management, engineering and sourcing • Versatile problem solver who excels in establishing marketing strategies, processes and growth plans that bring visions to life, integrating cross-functional workback schedules to drive performance and ROI • Transformational leader who employs an empathetic style with unique ability to bring a diverse team together and match the individual strengths with unique needs of organization while developing growth