Chris Catchlove

Background

About Chris Catchlove

Chris Catchlove is the trusted confidant and advisor to some of Australia’s leading Food & Beverage business leaders. With over 30 years’ experience Chris is a rare niche expert - focused on the growing Away from Home / Foodservice channels.Chris founded FoodServeX in 2008 providing consultancy, advisory and project management services across multiple distribution channels with specific expertise in the broader Away from Home/ Foodservice channels and has a deep understanding and insights across multiple channels, customer segments and product categories.FoodServeX, is committed to providing informed independent advice to Food & Beverage operators and are well-regarded for delivering superior commercial results in the complex and highly competitive Away from Home / Foodservice channels.Chris has held executive management roles with Simplot Australia, Pacific Brands Food Group, Herbert Adams / Four' n' Twenty, Cadbury Schweppes, Transworld Publishers, Smith & Nephew and Unilever Australia.Clients include - Bulla Dairy, Chobani, Manassen Foods, Dilmah, Mondelez, Boundary Bend Olive Oil, Luv a Duck, Campbell Arnott's, 5 Ways Distributors, Del Re National, Lavazza, McCormick’s, Baxter’s Foods, CoolTrax, NAFDA, All-Natural Kitchens, Yarra Valley Jams, Groenz, NZTE, AFAB.FoodServeX has a deep understanding of the Away from Home / Foodservice channels end to end supply chain from customer engagement, product development through to optimum route to market execution.Services / Areas of Expertise• Strategy - Development Execution, Environmental Analysis, Scenario Modelling• Productivity and Business Improvement - IBP / S & OP Planning• Revenue Growth, Profit Improvement - New Business Development• Go to Market - Customer Relationship Management / Trade Activation / Negotiations/ Logistics• Business / Board Advisor - SME Private / Family-Owned CompaniesThe combination of our deep industry knowledge, understanding of trends and excellent contacts position us uniquely to identify areas for optimisation and innovation within the growing Away from Home / Foodservice channels.The role of FoodServeX is geared to provide independent frank, well-researched advice and insights; another “set of eyes” and an experienced resource so as to assist our clients develop robust business plans to increase revenue and improve profit.We in essence undertake some of the “leg work” required and propose solutions for clients to evaluate and make decisions whilst freeing up existing resources to go about their day-to-day task