Chris Counce

Background

About Chris Counce

Proven executive leader with two decades of success driving multimillion-dollar capital equipment sales, cross-functional field operations, and complex project delivery in regulated, technology-intensive environments. Known for turning strategy into action - growing revenue, expanding territories, and delivering enterprise-scale installations with precision, urgency, and accountability. Combines deep expertise in capital equipment, imaging, diagnostics, and IT integration with hands-on leadership of sales, service and construction teams. Skilled in full P&L oversight, strategic forecasting, CRM execution, and technical training - bridging clinical insight with business growth. Repeatedly recognized for leading high-stakes initiatives, mentoring next-generation leaders, and rebuilding operations in the wake of natural disasters. An execution-focused partner to clinicians, distributors, and institutional stakeholders - trusted to lead from the front, solve complex challenges, and exceed expectations across field, facility, and C-suite engagement.