Chris Croxton

Background

About Chris Croxton

I'm a product-focused technologist with over a decade of experience leading engineering, product, and platform strategy — always grounded in solving meaningful business problems. Throughout my time at Yuppiechef, I reported directly to the CEO and played a central role in shaping both our technology and broader business strategy as we first scaled our pure-play e-commerce business and then evolved into a fully integrated omnichannel retailer. My work has spanned infrastructure, product development, internal tooling, and digital marketing — but more importantly, I’ve consistently helped connect the dots between customer experience, operational efficiency, and long-term business value. Whether building systems, leading teams, or influencing direction, I bring structure, focus, and a bias toward outcomes that matter. I thrive at the intersection of technology, product, and commercial thinking, and bring a calm, considered approach to solving complex challenges at scale.