Chris Dekker

Background

About Chris Dekker

What do Digital Marketing, Lead Product Manager and Marketing Manager of a Retail Experience have in common? At first glance they are totally different areas of expertise, but for me there is a clear recurring theme throughout my career; I consistently create user-centered products and experiences that deliver business value.As a Product Owner, I develop platforms, products and retail spaces that turn users into fans and casual shoppers into loyal customers. My added value is creating experiences that stick with people, the kind they remember and talk about. I approach product development by tapping into the latest insights in user behavior, business strategy and technology. My toolkit includes agile methodologies (Scrum), product roadmapping, user story mapping, conversion rate optimization (CRO), technical platform evaluation, AI (including LLMs for text and image generation), design thinking, and NLP. By applying these approaches, I connect business objectives with what users truly want, need and dream about.My proven track record includes:•Transforming Volkswagen's digital presence with customer-centric platforms•Developing Pon.Bike's multi-brand portfolio with scalable e-commerce solutions that maintained each brand's unique identity•Creating Ride Out's complete brand and retail concept from scratch, delivering a high-end flagship store in just 8 months•Building thriving communities through 150+ events that transformed customers into brand advocatesMy leadership approach centers on:•Facilitating cross-functional teams where innovation thrives through collaborative problem-solving•Bringing genuine enthusiasm and attention to each team member•Making the journey as rewarding as the destination, resulting in higher performance and breakthrough solutionsCurrently combining product ownership consulting with co-founding an innovative startup, I'm seeking challenging Product Owner opportunities where I can apply my expertise in digital platforms, international rollouts, and user experience to create exceptional products that drive business growth.