Chris Griffin
Chief Executive Officer at Northern Tasmania Development Corporation - Ntdc
Based in Launceston, Australia
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Seniority
C-Team
Department
General Business & Management
Location
Launceston
Industry
Non-profit Organizations
Company size
18
Contact information
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c•••••••@ntdc.org.au
Phone
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Background
About Chris Griffin
With over 25 years’ experience in marketing and management roles in both New Zealand and Australia, both in p[rivate and public sector. After establishing Visit Northern Tasmania, Establishing Visit Northern Tasmania Inc.(VNT) Developing, leading and following Destination Management Plan for the region since 2103 Partnering with local leaders in a successful endeavour to list Launceston and Northern Tasmania as a UNESCO Creative City of Gastronomy Navigating local industry and community partners through the COVID-19 pandemic years Hosting the 2018 Qantas Australia Tourism Awards in Cataract Gorge Winning State (gold) & National (bronze) Tourism Awards for cycle tourism destination marketing Establishing strategy and sustained funding to attract sporting events to Northern Tasmania Developing positioning for and launching Tamar Valley into the Australian Cruise Ship market Identifying and lobbying for private & public investment priorities to grow Northern tourism I have postgraduate qualification in Marketing Management (1995) from the University of Otago, my formative career years (1996-2001) were spent in New Zealand working for small and large tourism and transport operators. Experience in the travel industry in Melbourne (2001-2004) broadened my perspective while working with Grand Pacific Tours and Australia Pacific Tours. Currently enjoying my new role as CEO of NTDC, leading and championing regional development in the North of Tasmania. Expertise includes: Brand Development Industry Collaboration Planning & Marketing Destination Marketing Online, National & International Travel Distribution Multi-Media Planning & Execution State Government Partnerships Product Development for Travel & Tourism Industries Digital Marketing Senior Team & General Management Chairing community and industry groups
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