Chris Hanson

Background

About Chris Hanson

BRAND, BUSINESS & PEOPLE BUILDER DELIVERING SUCCESSFUL SOLUTIONS & RESULTS Driving Growth for Leading Consumer Brands in Corporate & Agency Roles Accomplished, highly-motivated, and results-driven professional. Extensive experience in strategically centered planning, creating and executing industry-leading marketing, innovation, digital marketing, retail promotion, and partnership solutions. Respected for leading high-priority initiatives utilizing thought provoking (innovative), strong creative, planning, and analytical skills. Leader who thrives on people driven team collaboration to create tangible success including profitable volume, long-lasting brand & business health and share growth. Career Highlights: • Developed a well-rounded career in brand & business building management and marketing, serving in various roles on both the agency and client sides with a proven track record of success through strategy centered, insight based plans including new product innovation, brand & people building, digital marketing, retail sales promotion, sales strategy & training, creative services, and partnerships. • Driving "Pet First" philosophy to position Royal Canin as THE premier brand for pet health and nutrition. Lead the strategy, planning, execution & training for key Royal Canin Veterinarian innovation and key initiatives (Core 3, Gastrointestinal, ICU Liquid, Treats) • People leadership: Leading a team of 8 during COVID (2020) to increased engagement scores (4.57 out of 5) & +7.3% sales growth • Selected to lead high-profile initiatives utilizing creative and tactical expertise; assisted in the launch of Bud (Budweiser) in Russia, rebranded to lod.ok of the iconic Budweiser Clydesdales, and launched Stella Artois Cidre, the first variant of a global brand • Successfully strengthened brand health/performance & positioning of the best-known and most-valued beer brands in the world; led Stella Artois to double digit sales increases in each year (top 5 fastest growing beer brand in US)