Chris Heller

Background

About Chris Heller

I craft stories and systems that drive growth. That’s been the through-line of my 14-year digital career. I’ve worked across content, social, and project functions for DTC, hospitality, and tech brands, launching viral video series and building AI-powered workflows that scale without unraveling. If there’s one thing I’ve learned, it’s this: Attention is scarce. That insight shapes everything I do, from scripting a 60-second TikTok to automating a content calendar that saves hours. My approach is always: 1) Clarity over noise. 2) Results over hype. What sets me apart Narrative instinct - I know how to find the angle that earns attention and translate it into campaigns that convert. Systems thinking - I don’t just create. I optimize. From automated workflows to team coordination, I build systems that work at scale and last. AI fluency - Certified by Wharton, DeepLearning.AI, and Google Cloud. I’ve vetted dozens of tools so brands don’t waste time or budget on the wrong ones. How I can help your brand (as Head/Director of Content, Social or PM)- Build a content engine that publishes at the speed of culture - Embed AI safely (governance, prompts, workflow design) to 10× output - Manage distributed creatives, devs and analysts to on-time, on-budget delivery If you’re looking for a remote-ready leader who speaks brand voice and systems, let’s connect. I’m fully plugged into EST, and always open to a virtual brew or brainstorm. Building goodAI In parallel, I’m building goodAI, a boutique advisory helping brands apply AI in ways that actually work. Practically, creatively, and with measurable outcomes. We cut through the noise by selecting the right tools, designing scalable workflows, and setting up systems that teams can actually use. The core belief: AI should be a force multiplier, not another thing you have to babysit.