Chris Hunt

Background

About Chris Hunt

My 33+ years of automotive experience, including 25 years in retail (sales and finance) as well as corporate consulting, and now as a third-party vendor, allows me to have a unique perspective that serves my clients from a dealer’s point of view. At Dealerwing, we are car people doing advertising & marketing rather than the other way around. As VP of Marketing for the Western region at Dealerwing, I have seen the impact of our program in big and small markets, domestic and import, highline or not. The program is proven to build customer retention. Simply put, repeat service customers have a geometric impact on a dealer’s bottom line because they spend more money on service, refer others and are more likely to buy another vehicle from the dealer. And their trades make the best used-car inventory. Successful Fixed Ops marketing takes an entirely different approach than marketing on the front end. Our program is, first and foremost, about FIXED operations. Whether a service department is underperforming or looking to maintain its edge over the competition, our programs will help you attract new customers and keep your existing clientele coming back more often: Bring New Customers Into the Service Drive Generate More Visits From Your Existing Customer Increase Total Revenue Per Repair Order Increase OEM Service Retention Metrics Eliminate Service Defections : Los Angeles, San Diego, Portland, Seattle, Las Vegas : We went from startup to managing 17 of the top 50 Nissan dealers in the USA in 3 years, with a salesforce of 3 people. In a 2-year period, we increased service effectiveness by 13 points at the largest Honda dealer in one of the western states.(13X what they were able to move in the year prior to when we were brought on) Manage service marketing for 5 of the top 10 Nissan dealerships nationwide. Manage service marketing for 4 of the top 10 Infiniti dealerships nationwide: Nissan Toyota Infiniti Honda Chrysler Kia Ram Dodge Ford Subaru Audi Jaguar Lexus Mazda Chevrolet Land Rover Jeep Mini Hyundai If you would like to find out more and start a conversation on how we can help increase revenues for your service department, contact me, I would love to chat with you! VP of Marketing, Dealerwing chunt@dealerwing.com