Chris Johns

Background

About Chris Johns

I have been a journalist, so I understand how to capture key ideas with brevity and imagination; I have led teams of writers and graphic designers to achieve great finished products as a communications consultant; and I have worked in the chaos and creativity of a digital agency like Critical Mass, with iconic brands like Rolex, Dell and Hyatt Hotels. I have built excellent platforms for delivering important information in an eye-catching way and excelled at building brands through creative content. Above all, I am a storyteller who likes to have fun at work. Within the UX discipline, I create content to improve the user experience. In other words, I think about my audience and what content they need to see to accomplish their task on your website. Do they want to learn? Do they want to buy? Do they want to contribute something? As a writer, I’m always thinking about the journey the user takes-if the writer does his job well, a user should get to the content or action they want in a maximum of three clicks. I am an experienced content strategist, working on websites like Sportchek.ca, Shaw.ca, WorkSafeBC and most recently at BC Housing during my career; I helped build sites with intelligent architecture. I designed the original 6-page, City of Vancouver Food Scraps Pilot program website in 2010 with the best information path for citizens in mind. I am a competitive rower with the Gorge Narrows Rowing Club. My key skills include: •Branding, Marketing and Content Strategy •Content Marketing, Journalism •Proposal Writing and Editing •Web Content Creation and Management •Team Building and Leadership •Internal and External Communications •Proficient in Adobe InDesign and Microsoft Office on PC and Mac platforms