Chris Kidd

Background

About Chris Kidd

I am an experienced consumer insights professional with a demonstrated history of leading teams to deeper knowledge of their customers in the retail and financial services industries. My skills include: • Consulting to define business objectives and identify knowledge gaps • Designing custom research to address learning needs, from methodology development to data collection, analysis and insight sharing • Synthesizing insights from primary, secondary, and syndicated sources to tell well-rounded stories that explain human behaviors and motivations • Retail program testing and tracking, including retail P.O.S. data analysis • Data mining and what-if scenario development based on historical consumer behavioral data, syndicated market data, and point of sale data • Applying Excel, PowerPoint, and video editing to help bring insights to life with the voice of customers Methodologies: • Quantitative: consumer segmentations, attitude & usage studies, customer satisfaction tracking, concept testing, conjoint / choice studies, pricing studies, in-store interviews, mock shopping studies, video path tracking • Qualitative: 1-on-1 in-depth interviews, focus groups, in-home ethnography, in-store shop-alongs (including moderating)