Chris Linn

Background

About Chris Linn

Growth strategist and marketing director bringing 13 years of strategic marketing experience. Driving growth for disruptive brands, from start-ups to scale-ups to household names, across B2C and B2B in verticals including hospitality, fintech, healthcare and charity. Proficient in building, leading, and executing on a broad range of marketing acquisition and retention initiatives to deliver a step change in growth. • Deep knowledge of digital marketing techniques, including channel optimisation, multi-variant testing, and automation • Leverages consumer insight as springboard of marketing initiatives that unlock growth using scalable strategies that are centralised but also culturally-driven and consumer-centric in local markets • Commercially astute with ability to maximise ROI, owning through-the-line budgets of up to £4m p/a, and delivering global campaigns through expertise in digital performance, brand, OOH and product marketing • Ability to influence at all levels, working with and reporting directly into CEO/C-Suite, driving initiatives forward within highly ambiguous environments and showcasing the value and impact of marketing • Builds, leads and nurtures marketing teams, scales marketing functions and improves processes within organisations to unblock constraints and drive revenue Skills: Acquisition Marketing; Acquisition; Reactivation; Retention; Marketing Strategy; Direct Marketing; Paid Social; Lead Generation; Budgeting; Team Management; Project Management; Agency Relationship Management; PPC Paid Search; Affiliates; Display; Brand Advertising; Full-Funnel Marketing; ATL; OOH; Direct Response; CRM; Apple Search; Programmatic; Paid Social; Facebook; Instagram; Snapchat; Targeting; Engagement; Analysis; Conversion; Marketing Technology; CRM; Leadership; Marketing Strategy; Growth Marketing; Product-Led Growth; Advising; Head of Growth; Head of Marketing; Head of Performance Marketing; Head of Digital Channels and platforms: Google Analytics; Google Search Console; Keyword Planner; Mixpanel; Appsflyer; Survey Monkey; Segment.io; Facebook Ads; Instagram; Google AdWords; Snapchat; Instagram; Facebook; Ad Networks; TV; TikTok, Looker ESPs: Mailchimp; Campaign Monitor; Marketing Automation; Customer.io Project Management: Jira; Trello Development: Knowledge of HTML; CSS; Bootstrap; Python