Chris M.

Background

About Chris M.

Data-driven subject matter expert in B2B commercial sales, energy efficiency and EV charging infrastructure. A critical thinker and key contributor to organizational growth as part of a senior leadership team responsible for transforming a $15 million startup into a $155 million a year business in 8 years through organic growth and customer acquisition. Created, nurtured, and developed a $50 million per year lead generation channel while leveraging innovative technologies, products, and services. Key accomplishments include: • Started up and operated over a dozen utility demand side management programs across the country—generated and implemented over energy efficiency projects delivering mWhs of energy savings. • Driving 40% of the top line revenue through lead generation efforts across multiple marketing channels as VP, Marketing for Lime Energy. • Rebranding Lime Energy in 2015 to align with 3–5-year corporate growth strategy goals resulting in a 250% increase in brand recognition and website traffic—setting up the company for its 2018 sale.