Chris Matt

Background

About Chris Matt

I’m passionate about B2B marketing and content strategy. Through my work as a strategist, content lead and relationship manager, I’ve helped Fortune 500 brands build best-practice marketing programs for B2B audiences. I lead and work collaboratively with my teams and partners to develop trust and long-term relationships.I have experience in all facets of content strategy, content marketing and marketing more broadly. I lead B2B teams focused on:•Building in-depth, thoughtful strategies grounded in business objectives and audience needs, gaining leadership buy-in along the way.•Developing engaging thought leadership content that demonstrates brand value and differentiation. •Implementing a B2B content strategy that unifies teams across thought leadership, product marketing, regional marketing and demand-generation teams. •Building cross-channel integrated marketing programs in collaboration with agency partners and internal teams. •Managing, mentoring and developing high-performing teams. •Delivering product marketing strategies and tactical plans. •Creating measurement plans to demonstrate engagement and return on investment (ROI) for the business.