Chris Murdough

Background

About Chris Murdough

A highly accomplished and enterprising product growth leader, with multi-faceted experience in data strategy, innovation, partners’ discovery, and strategic planning. A proven aptitude for actionable analytics and research thought leadership in emerging data, measurement, and insight methodologies. Leverages exemplary pragmatism and communication skills to build and connect cross-discipline teams to drive future-proof strategies, capabilities, and products for digital decision making using data science, audience insight, creative thinking, and business intelligence. Core Competencies: • TV Viewing Data (STB, ACR) Processing Methodologies • Derived Data Algorithms and Scoring Products • Measurement Lift & Attribution (MTA, • Data Partner Discovery, Integration, and Management • Use Cases Creation and Pilot Programs • Insight Learning Agenda and Test Design • 1st, 2nd, 3rd-Party Data Fluency • Data Privacy Guidelines (GDPR, CCPA, COPPA, HIPAA) • Primary Research Methods (Quantitative, Qualitative) • PII and Anonymous ID Resolution • Direct and Digital Marketing Analytic Techniques • Cohesive Analytic Storytelling • Media Strategy, Planning, and Activation • Program and Project Management • New Process Definition • Analytical Frameworks Design • Data Science Infrastructure and Tools • Talent Recruitment and Coaching • Developing High-Performance Teams