Chris Patsch

Background

About Chris Patsch

Curiosity-driven brand-builder with 15+ years of experience in the sporting and outdoor industry. Successful track-record leading global teams in matrix organizations, building brand equity and creating deep customer connections through authentic brand experiences. I invest my energy and strongest traits (creativity, enthusiasm, curiosity) to create memorable and joyful experiences. My personal mission is to elevate lives from mere existence to feeling truly alive. Here’s what I’m skilled at - Developing and leading teams in global matrix organizations - Brand Strategy - Building and marketing global athlete, partnership and sponsorship programs - Go-To-Market Strategy - Creative story-telling - Blending the art of Brand with the science of analytics to improve decision making Here are six achievements I’m proud of- Collaborated with key members of Burton, Red Bull Media House and HBO, to launch the award- winning documentary ‚Dear Rider‘ - the definitive story of Jake Burton - Spearheaded the ‚Step On Testride Tour‘ to introduce product innovation to customers, resulting in 4K+ product tests and a 92% sell-through-rate - Oversaw the opening of multiple Retail locations across Europe, including Zurich, Munich, Innsbruck, and Verbier, supporting the strategic goal of 33% DTC business - Tasked with growing snowboarding participation, I lead the roll out of the Riglet Tour in Europe, introducing 45K+ kids between the age 3-6 to the sport - Concepted the Burton Riglet Tour aimed at growing snowboard participation among your, resulting in 45K+ participants - Introduced MarTech solution and KPI model to quantify Athlete Sponsorships’ social media value. Showcasing 3.6M interactions with Branded Posts and an adjusted ad value of $428K