Chris Pomeroy

Background

About Chris Pomeroy

Born in Canada to British parents, educated in Switzerland, England and Scotland and living in Spain, I am a vocational advocate of international tourism. This vocation for destination marketing was soon realized when, at just 19 and whilst studying Spanish, Japanese and European Politics at Edinburgh University, I founded my first company, a publisher of high-end travel guides for distribution in hotels. I moved to Madrid in 1988 and founded one of the first destination representation and marketing agencies specialising in outbound travel in a country focused on inbound tourism. Over the last 30 years I have designed and implemented integrated communications and/or promotional strategies for over 50 leading travel brands including corporations such as Expedia, Ethiopian Airlines, Cloudbeds, and most especially for destinations as varied as Chile, Kenya, The Philippines, Slovenia, The Gambia, Yemen, Iceland, Britain, Scotland, Jamaica, Costa Rica, Ecuador, Portugal, Valencia, Malaga Costa del Sol, etc. Although based in Spain, our group has a pan-European reach and we have coordinated multi-market campaigns for Panama, Ecuador, Central America Tourism Association, Latam Airlines, etc. I am a firm believer in the need for constant innovation and digital transformation of the global tourism industry and particularly in distribution and marketing. I have been leading the development of Travellyze, an innovative online business intelligence platform that combines millions data points to create detailed profiles of European travellers from which to build highly targeted communications strategies. In 2021 Interface Tourism Spain acquired the prestigious tourism strategic management consultancy THR Tourism Advisors. In 2024 leading French communications group, Hopscotch Groupe acquired a majority shareholding in the Interface Tourism group. Today I am responsible for the global development of Hopscotch Tourism the tourism vertical within the Hopscotch Groupe of associates in 40+ countries.