Chris Rocci

Background

About Chris Rocci

As General Manager of Smith Broughton Auctioneers, I bring over four years of proven expertise in strategic leadership, business operations, and heavy equipment valuations. My focus on optimizing processes, enhancing financial oversight, and expanding regional market presence has empowered our team to deliver exceptional results. Through mentoring and coaching a diverse group of 25+ sales, operational and administrative team members, I ensure our organization consistently exceeds customer expectations and fosters innovation in our sales strategies. With an extensive background in business development and a proven track record of exceeding sales targets, both team based and individually, I have cultivated strong industry relationships and spearheaded initiatives that drive growth and sales excellence. My commitment to fostering collaboration and implementing dynamic auction and remarketing strategies has positioned Smith Broughton Auctioneers as a trusted leader in the industrial and heavy equipment space. Core Competencies • Executive Leadership & Strategic Direction • Truck, Machinery & Heavy Equipment Industry Expertise • Business Transformation & Turnaround • High-Value Asset Sales & Lifecycle Management • Cross-Border Expansion (APAC & Global Markets) • M&A, Partnerships & Stakeholder Engagement • Operational Excellence & Cost Control • Talent Development & Cultural Leadership