Chris Ruzicka

Background

About Chris Ruzicka

Growth Retention Manager | AI-Driven Paid Media Strategist | Performance + Sustainability Mindset As a growth strategist rooted in data, I specialize in scaling brands by aligning short-term performance wins with long-term, sustainable growth. I bridge the gap between performance marketing and customer lifetime value—creating campaigns that not only convert but compound over time. With a background in growth consulting, data science, and digital marketing, I’ve developed a sharp eye for leveraging AI tools and predictive analytics to power retention-focused paid media campaigns. I thrive at the intersection of performance marketing and innovation, where technology, storytelling, and lifecycle strategy meet. Currently leading paid media retention efforts across the US, Canada, UK, and Australia, I design experiments that layer campaign objectives—from revenue-driving direct response to long-term engagement and loyalty uplift. My approach ensures campaign simplicity without sacrificing strategic depth. My passions extend beyond marketing: I'm also a Mindvalley member, Spartan racer, and lifelong learner, constantly evolving through personal development and tech-driven experimentation. Let’s connect if you’re exploring advanced retention frameworks, AI applications in growth, or how to shift your media strategy toward true customer-centricity.