Chris Salter

Background

About Chris Salter

I am a Category Manager - Team Lead at Hopkins Manufacturing Corporation, a leading provider of automotive aftermarket products. With over 25 years of experience in category management, I have a diverse and extensive background in retail and wholesale sectors, including grocery, pet, CPG, and DSD. I am also certified in JDA Space Planning, a software program that helps optimize product selection, assortment, and placement. My core competencies include retail category management, competitive analysis, reporting and analysis, and data-driven decision making. I collaborate with cross-functional teams and external partners to deliver insights and recommendations that drive sales, profitability, and customer satisfaction. My mission is to create value for Hopkins and its customers by delivering innovative and effective category solutions. I am skilled at collecting, formatting and analyzing big data to mine actionable insights and identify opportunities for growth. I am passionate about finding the best solutions for the ever-changing needs and preferences of the automotive aftermarket consumers.