Chris Wirthwein

Background

About Chris Wirthwein

Chris Wirthwein helps business leaders drive B2B business results through more effective branding, messaging, marketing and selling. Making technical and scientific products easier to buy and easier to sell is the sole focus of 5MetaCom. Chris is also an award-winning author of several popular books on business-to-business brands, branding and marketing. Chris has helped many of the world’s leading B2B companies improve their business results through more effective marketing Working in categories such as building products, chemicals, pharmaceuticals, medical devices, agribusiness and other complex industries, 5MetaCom helps sellers of B2B technical and scientific products win at marketing. The agency's client list of successful domestic and global brands has included: Owens Corning, Praxair Surface Technologies, Corteva Agriscience, Dow AgroSciences, Roche Diagnostics, Elanco Animal Health, IDI Composites International, Eli Lilly and Company, Firestone, Land O’ Lakes, Monument Chemical, DePuy (division of Johnson & Johnson), Black & Decker, Honeywell, Bristol-Myers and many others. Chris is author of the award-winning B2B marketing book: BRAND BUSTERS: Seven Common Mistakes Marketers Make – Lessons from the world of technical and scientific products (2008). Chris is co-author with Joe Bannon of THE PEOPLE POWERED BRAND – the first-of-its-kind blueprint created specifically for senior business leaders looking to succeed at B2B brand and culture transformation (2014). Both books are published by Paramount Market Publishing, Ithaca, NY and are available on Amazon.com or direct from the publisher at Specialization: 100% focus on the ins and outs of marketing and selling technical and scientific product (and nothing else).