Christel Hedin

Background

About Christel Hedin

Driven, results-focused, experienced executive professional with excellent communication skills and a comprehensive expertise within business & strategic development, sales, marketing, communication, CRM, utilizing analysis, marketing technology and using data as enablers in customer dialogue. Proven track record of driving business growth through strategic planning and execution, leadership, target management, increasing client base, enabling client acquisition and preventing churn. Valued leader with the ability to generate goal orientation, efficient processes and a positive atmosphere. Expert in data driven marketing, targeted communication, marketing strategy, personalization of digital channels, client dialogue, segmentation, analysis and creative problem solving. Has worked both within organizations and as a consultant and have extensive experience from businesses as banking and finance, fundraising, fuel and electricity, gaming, publishing, retail and government owned companies and organizations. Has worked within agile frameworks. Passionate about creatively leveraging a combination of data-driven insights, smart strategy, and emerging technology to meet and exceed customer expectations, thereby fostering long-term loyalty and sustainable growth.