Christian Bailly

Background

About Christian Bailly

January 1966 to January 1975 Working for Automobiles PEUGEOT as a graduate engineer from ARTS et METIERS, I was in charge of the conception for all what we could call, inside and outside equipments for the future cars. This period was also for me the time have been in charge of the relations between PEUGEOT Design Centre and PININFARINA, the Italian designer January 1975 to June 1976 In charge of Competitors Analysis department, this permanently ran a fleet of 25 vehicles. We had also to think about what could be in the future the launching programs for the competitors with market and industrial surveys. June 1976 to January 1980 As others engineers from PEUGEOT or CITROEN, I was entered in PSA Automotive direction. I was in charge of marketing reflexions and conception of the cars definition (figures and data) for the two companies. January 1980 to January 1982 In charge of the management and press relations for TALBOT Sport. That English team was entered in World Championship RALLY. At that time we won the world title for manufacturers in 1981. January 1982 to January 1987 Director of the Advertising and sponsoring Direction for CITROEN. The advertising campaigns were films, prints, billboards, communication and incentives for the dealers’ network. In charge also, due to my past years, of the motorsport program for the Commercial. January 1987 to January 1989 Director of the after sales department for CITROEN European network, and still in charge of the commercial motorsports programs. January 1989 to January1992 Director of Building and architecture for CITROEN European dealers’ network, and corporate image. January 1992 to April 1993 Director of Communication and Marketing for MAAF Assurances, one of the French mutual Insurance company. April 1993 to December 2007 COB and CEO of SECTA, company who own AUTOSUR network (750 workshops) one of the most important PTI operator in FRANCE. Specialties: corporate image, network management,