Christian Bathe
Global Trade Marketing Director at Perfetti Van Melle
Based in Amsterdam, Netherlands
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Seniority
Director
Department
Other
Location
Amsterdam
Industry
Food and Beverage Services
Company size
11K
Contact information
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c•••••••@perfettivanmelle.com
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Background
About Christian Bathe
18 years of FMCG experience in various international senior Marketing roles (retail, beverages, confectionary). • Highly creative and passionate brand leader. • International background with global, regional and local Marketing roles. • Holistic commercial experience from Consumer Marketing, Shopper Marketing to Trade Marketing and Sales. • High quality strategic thinking and development of effective Marketing strategies, business-minded and ROI-driven. • Strong analytical skills in analyzing market potential and brand opportunities. • Strong innovation and launch experience: from global new product development to market launch. • Experienced in establishing cross-functional and new teams, working with external agencies and distribution partners • Detailed knowledge in consumer and shopper research and extracting actionable results. • Strong communication and leadership skills Currently leading the global Shopper Marketing Development in the organization.
Decision-makers
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Remco Derks
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