Christian Ohm

Background

About Christian Ohm

I’m an international strategist, marketer, entrepreneur, fractional- and interim leader with 20+ years of experience across Europe and Asia (Germany, UK, Japan). I thrive in pivotal moments of change – brand reinventions, market entries and transformations - where clarity is scarce, new paths are created and speed matters. I bring a unique blend of corporate, consulting, and entrepreneurial experiences, i.e- Built the Global Consumer Insights Team at Mazda during a three-year assignment in Japan and was awarded with the prestigious Automotive News Rising Star Award for Brand Management in 2017- Launched and scaled Avaus, the leading Nordic digital consultancy, across the DACH region- Founded Sneakers Unplugged, Europe’s first retail concept for sustainable & fair sneakers - nominated for the German Sustainability Awards 2025 and 2026. These diverse experiences enable me to navigate complexity across industries and cultures while balancing strategic depth with hands-on execution. Across my career I’ve worked at the frontiers of strategy, sustainability, brand, market research and transformation - often in situations where playbooks don’t exist. I love to build, spearhead and inspire people and businesses to leave the status quo behind, try new routes and continuously evolve. I’m known for mastering complex topics fast, building new structures from scratch and advising leaders in high-stakes, high-uncertainty contexts with clarity and perspective. Alongside my advisory and leadership work, I write as 'The Liminalist' on Substack, exploring how leaders and organisations can best navigate transitions, uncertainty and identity shifts in the age of AI, climate and systemic change. As part of that, I conceptualised the framework "Liminal Fluency™ - the human and organisational ability to recognise, inhabit and skilfully navigate the transitional spaces between what was and what will be - and work on the creation and publication of its underlying tools, methods and approaches. Subscribe to the newsletter here to keep updated! https://bit.ly/LiminalNewsSubscribe