Christina Deperro

Background

About Christina Deperro

I am a hands on data professional with four years experience in the advertising space, matriculating my part-time MBA in Business Analytics. After graduating with my Bachelors degree in Marketing, I immediately joined Mediastruction, a Boston-based media planning and buying agency specializing in leveraging sophisticated research tools, data analytics and data science. Their proactive use of a broad range of state of the art techniques to drive insight into campaign performance, channel mix, and machine learning recommendations influenced me to elect to enroll in the analytics program at Babson College to grow my career. I am due to graduate in December 2025. My combined experience in the media planning / buying industry and data analytics have provided me the tools and resources to serve as a bridge connector between the business and data science world. I am concurrently incorporating multiple analytics tools into my portfolio, including SQL, Tableau and PowerBI. My goal is to marry my communication skills with deep dive analytics training to generate business insights for both technical and non-technical audiences.