Christine Hade

Background

About Christine Hade

Contact me at cdhade@gmail.com or 704 770 1017 I love building brands, innovating, driving growth and helping leaders succeed…that’s what energizes me. For 20+ years, I led well-known omni-channel consumer brands (big and small) through transformational growth…accelerating successful brands, turning around troubled brands, and integrating new brands. I was in the hot seat to solve big problems FAST…30-60-90 (if I was lucky) days. I had to be a player coach laying out the game plan, prepare the team and put points on the board. It was exhilarating but I learned some hard lessons. Number 1…strategy must be crystal clear and ACTIONABLE. Academic exercises don’t cut it. It's got to reach the hearts and minds of the team. And you need a roadmap to execute with excellence. I’ve focused my services to help leaders address their most critical needs…growth enablement solutions that are flexible, actionable and affordable. This is what I needed when I led marketing and innovation. Are you satisfied with your branding and marketing strategy? Is your innovation pipeline and process producing the returns you need? Do you have predictive and actionable consumer insights? Do you have the resources to deliver the results you need? If you’re wrestling with these or other growth-related questions let’s talk. I’d like to help lighten your load and unlock your brand growth. Specialties: Brand building, brand management, marketing, building marketing teams, food marketing, service marketing, retail, portfolio management, sku rationalization, project management, advertising, media planning, media strategy, promotion, innovation, new product development, new platforms, ideation, agency management, communications, acquisitions, brand relaunch, brand revitalization, turnaround, consumer insights, research, brand repositioning, analytics, P&L management, challenger brands, distressed brands, acquisitions, consumer packaged goods, food, restaurants, ecommerce, omni channel, digital marketing, consumer care, direct to consumer marketing, zero based budgeting