Christine M. Smith

Background

About Christine M. Smith

Im a freelance Creative Director, focused on innovation, tech, youth, trends and internet culture. In the past two years my work on Backup Ukraine picked up over 100 awards across Cannes Lions, New York Festivals, D & AD and the One Show for Creativity including a Grand Prix in Digital Craft. Furthermore I’m ranked by The Drum Magazine as #4 art director in the world and by Cannes Lions as the #5 art director in the world as well as winning 'Next Creative Leader' by The One Show. I’m a leader, mentor and inspiration to a new generation of fearless female creatives, both when it comes to mental health, body positivity and as a young GCD — noticed and discussed in trade press. As a creative specialising in digital advertising and innovation, I want to challenge the norms for change. I’m a judge amongst many creative award shows including D & AD Newblood, DDA, Tiktok awards and leading the way for Young Creative Circle Denmark. I have a big passion for the next generation of creatives and therefore I mentor and teach at ad schools both internationally and locally.