Christine Simpson

Background

About Christine Simpson

Dynamic and results-driven property professional with proven success in lease-up operations and branch management. Experienced in launching new multifamily communities, leading high-performing teams, and managing operations across multiple sites or regions. Skilled in scaling occupancy, driving revenue growth, and streamlining operations across diverse asset classes. Core Competencies & Skills: Leasing & Property Management • Pre-leasing strategy & execution • Lease negotiation & rent optimization • Fair housing & compliance adherence • Yardi, CRM IQ, RealPage, AppFolio • Occupancy planning & renewal retention • Concessions, pricing, and unit absorption tracking Branch Management & Operations • Multi-site property oversight • Team hiring, training, and development • Operational policy enforcement • Branch-level P&L management • KPI reporting across locations • Vendor and contract negotiations • Regional marketing & leasing alignment Sales & Marketing • Market analysis & rent comps • Leasing goal tracking & reporting • ILS management (Apartments.com, RentCafe, etc.) • Social media & PPC marketing • Virtual tours & digital strategy • Event marketing & brand campaigns 🤝 Customer & Resident Relations • Lead-to-lease conversion optimization • Resident satisfaction and retention • Conflict resolution & service recovery • Community-building & engagement • CRM and resident portal communication • Move-in/out experience coordination 🧾 Administrative & Compliance • Lease audits & application compliance • Budget preparation & expense tracking • Insurance verification & legal compliance • Incident reporting & risk mitigation • Regional policy standardization • Internal team reporting systems Turnovers & Maintenance Oversight • Unit make-ready coordination • Preventive maintenance programs • Work order systems management • Amenity inspections & upgrades • Safety procedures across sites • Vendor & maintenance staff collaboration Leadership & Team Performance • Staff scheduling, delegation, and coaching • Training new hires & leasing consultants • Hosting team meetings & leasing contests • Performance improvement plans • Cross-site team alignment • Motivating teams under tight deadlines Technology & Financial Acumen • Rent roll & NOI analysis • Lease-up velocity forecasting • Tech adoption for leasing efficiency • Virtual leasing tools & e-signature platforms • Excel, reporting dashboards, and CRM integrations