Christofer Frey

Background

About Christofer Frey

A seasoned, solid Director of Ad Operations and Sales Operations. An innovative, industrious executive with unique expertise across Digital Ad Operations, Linear Ad Operations, Ad Sales strategy/onboarding/implementation and media/sales planning. Comprehensive experience in systems launch, campaign stewardship, and team leadership. Hyper-vigilant Supervisor over all Ad Operations both linear and digital as well as key player in Entertainment Business Strategies, Programming Strategies, Data-Driven Research and Implementation. Pragmatic, compassionate and forthright in team management and collaboration across departments. Consistently contributing to revenue growth and investigation into revenue growth opportunities. 10 years of Entertainment Industry experience in all levels of maturity. An avid comic book enthusiast and transcendental meditation practitioner. Highlights: Repeatedly recognized for top performance through fast-track promotions and selection for high-priority initiatives - Promoted 5 times at Sony Pictures Entertainment. Assisted in the creation of the Ad Sales Operations Department for SPT U.S. Networks; Sourced, hired and trained/mentored staff; Defined mission for the team; conducted detailed research pertaining to Network Ad Sales expansion, P&L, and systems implementation. Created 3 key Linear Ad Sales revenue streams. Lead the Ad Sales teams and Operations teams into the forays of Digital Ad Sales, utilizing FreeWheel, Google Analytics, and SpotX for our burgeoning AVOD business. Marshaled and educated Direct Sales team and stewarded Direct Sales campaigns and built the Ad Stack/Waterfall leading down the Sales Pipeline. Built a secondary revenue stream for the ReSellers - DSPs (Comcast FourFronts, Videology, The Trade Desk, Tube Mogul) and Programmatic Platforms (Telaria, WO Programmatic). Strategized and constructed the operations basis for a DAI (Dynamic Ad Insertion) business for both TV Programmatic and Addressable advertising across IPTV streams. Developed, launched and maintained the Ad Sales business for U.S Networks for Sony Pictures Television: Sony Movie Channel (6 million homes), Cine Sony Television (3.5 million homes), and getTV (58+ million homes). Has run in 4 marathons (New York, Los Angeles, and San Francisco Twice)!