Christophe Arnoux

Background

About Christophe Arnoux

Christophe Arnoux has 25 years of experience in Marketing and Communication gained in various positions within international groups and as a strategy consultant. Since 2009 he has been a Director at GiacomettiPéron & Associés, a consulting firm specializing in opinion strategy founded by Pierre Giacometti and Alain Péron. He advises and assists executives in major corporations and institutions in building and communicating their strategy. It operates in areas such as opinion diagnosis, strategic marketing, corporate and managerial communication and personal branding. Previously, he was responsible for operational marketing at Belambra (former VVF Vacances) and helped launch and reposition the brand. With his team, he implemented B2C and B2B communication plans across all offline/online channels, notably with website redesigning and digital strategy introduction. Christophe began his career in the Peugeot marketing department at PSA Peugeot Citroën, before leading the Intranet in Europe. He then joined the entity of international trade to establish and chair a department dedicated to Customer Relationship Management. Specialties- Business leaders consultancy - Strategic & operational marketing - Communication strategy - Customer Relationship Management - Business development - Team management