Christopher Bailey

Background

About Christopher Bailey

I’m a strategic ecommerce and marketing executive with over two decades of experience leading digital transformations, scaling omnichannel growth, and driving customer-first innovation. As VP of Ecommerce & Marketing at Cosmo Music, I led a 14x increase in ecommerce sales and a 21x expansion in marketplace revenue, transforming a legacy retail business into a digital-first powerhouse. My work reshaped the brand, established new revenue streams, and elevated customer experiences across every touchpoint. I'm passionate about building high-performing teams, leveraging data to fuel growth, and creating seamless customer journeys that convert. I thrive in environments where innovation, ownership, and impact are the expectations. What I Bring:* Executive experience across brand, digital, ecommerce, and omnichannel marketing * P&L ownership and budgeting for $40M+ revenue operations * Event leadership (CosmoFEST drew attendees, securing $200k Ontario tourism grants, and won global recognition)* Proven ability to scale DTC and marketplace strategies (Amazon, Walmart, Best Buy)* Global perspective from roles in Canada and New Zealand Currently open to executive-level opportunities in marketing, ecommerce, and digital strategy where I can lead high-impact teams and shape the future of customer experiences.