Christopher Cifarelli

Background

About Christopher Cifarelli

Driven and experienced advertising executive providing solid leadership and revenue growth in dynamic, fast-paced, competitive environments; fully capable of leading a full array of digital sales responsibilities, as well as general business operations, program development, and sales team management, building foundations enabling the company to scale for growth.* Offers a history of innovation in digital advertising, either developing or contributing to advancements that include Advanced Advertising, Advanced TV, Addressability, OTT/CTV, Programmatic Sales and Strategy and AVOD and Ad-Supported Streaming.* Experienced in growing and developing top individual talent and sales teams, building the skill sets necessary to deliver results under all circumstances.* Skilled in the successful application of innovative strategies that enable sustained growth, expand revenue, elevate brand awareness, and improve customer acquisition in the media industry. Key sponsorships have included GM, Dodge, Hyundai, Pepsi/Mountain Dew, The US Navy, Cisco, Unilever, and Chase. Areas of Expertise:* Sales Leadership * Programmatic Sales * OTT/CTV * Advanced TV * Digital Advertising * Strategic Planning/Execution * Strategic Partnerships * Revenue Growth * Profit Growth * Media Industry * Product Positioning & Branding * Territory Management * Sales Forecasts * B2B Marketing * Team Leadership Career Achievements:* AMC Networks Inc- Builds revenue through agreements for national digital advertising across AMC, BBC America, IFC, SundanceTV and WE tv. Improved annual sales across all digital platforms by 2400%, including desktop, mobile, OTT/CTV, and Video on Demand. Kept pace with evolving technology by launching Digital Sales, and evolving it from largely Sponsorship based, to Direct Video Sales, to predominantly OTT/CTV, then building Programmatic and Data-Driven Sales into the next phase - Addressable and Advanced TV.* A&E Television Networks LLC- Improved territory revenue by 18% in 2008 and 38% in 2009, anchored by a robust pipeline of prospects encompassing online media planners and buyers at advertising agencies and clients on the East Coast from New York to Florida.* The Walt Disney Company - Developed the digital sales function for Disney ABC Syndicated Properties from the ground up.